TAVA INSIGHTS

Do we really have to discuss this in today’s day and age? Everything moved online and almost everything around the world of business is digital, mobile, convenient, informative, intuitive… And yet, there are still businesses who neglect their online presence. Here what a properly built website can get you:

1. Expanded Customer Base: A properly built, and information-optimized website can reach users globally, unlike traditional physical businesses. This essentially means an expanded customer base which can lead to increased sales.

2. Improved Customer service: With a website, businesses can provide services and support round the clock. Customers can access information, products, or services at their convenience.

3. Increased Credibility: A professional website gives the opportunity to tell potential customers what you are about and why you deserve their trust and confidence. In fact, many people use the internet to pre-research products and services before making a purchase.

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Search Engine Optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. It involves making certain changes to your website design and content that make your site more attractive to a search engine. It is the means through which websites improve their search rankings on engines like Google, Bing, etc. The higher your website ranks in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.

Search Engine Optimization (SEO) is critically important for several reasons:

1. Visibility and Ranking: With SEO, your website can achieve higher visibility on Search Engine Result Pages (SERPs). This increases the chance of attracting potential customers to your website.

2. Traffic: Higher visibility and ranking directly result in increased traffic to your website, as people usually visit websites that appear on the first page of search engine results.

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Search engines work by following a three-step process:

1. Crawling: Search engines use automated software called “crawlers” or “spiders” to browse the internet and discover publicly available webpages. Crawlers start with a list of known webpages and follow hyperlinks on these pages to find new content.

2. Indexing: Once a webpage has been discovered, the search engine processes the information on the page and stores it in a large database (an index). Search engine indexing is the process by which a search engine collects, parses and stores data for use by the search engine. This process allows the search engine to provide swift and accurate search results. During this process, the search engine scans and collects data from websites during web crawling, understanding the content, and storing it in a database called the index. Indexing essentially serves the purpose of optimizing the speed and performance of finding relevant documents for a search query. Without indexing, the search engine would scan every document during each search, which would be a slow and inefficient process.

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The Browser Wars began in the early 1990s and continue to this day. While the “war” is not a literal battle, it is an ongoing competition between web browsers for market share.

While the early days of the browser wars were dominated by the popular Netscape Navigator and Internet Explorer (IE) from Microsoft, there have been several major players in the market in recent years, including Google Chrome, Mozilla Firefox, Apple Safari, and Opera. In the beginning, Netscape dominated the market with its Navigator browser. It was the first widely used graphical web browser, and it quickly gained popularity due to its ease of use and versatile feature set. In 1995, Microsoft released IE to challenge Netscape’s dominance. IE featured a more sophisticated user interface, but it was not as popular as Netscape.

In 1998, the US Department of Justice sued Microsoft for anticompetitive practices, claiming that the company was using its monopoly power to prevent competitors from entering the market. Microsoft eventually settled the lawsuit and agreed to change certain business practices. As a result of the settlement, Microsoft had to make its Internet technologies available to other companies at no cost. This opened up the market to new competitors and signaled the beginning of the browser wars. In the late 1990s, Netscape continued to lose market share to IE and other browsers. In 2003, the company discontinued development of its Navigator browser and released the source code to the open-source community. This gave rise to the Mozilla Firefox browser in 2004, which quickly became popular due to its speed and security features.

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Artificial intelligence (AI) and machine learning have reshaped the technological landscape over the past decade, sparking numerous advancements and innovations across all sectors. These technologies have become integral to countless industries, breathing life into initiatives aimed at efficiency and optimization. A significant contributor to this evolution is Microsoft, celebrated as a spearhead in the field of AI and machine learning. One of the tech giant’s most groundbreaking contributions is Microsoft Copilot, an AI-powered tool that has revolutionized the programming realm.

Microsoft Copilot, a product of the collaboration between Microsoft and GitHub, is an AI-powered coding assistant. This revolutionary tool has been built to facilitate programmers and coders by generating suggestions for whole lines or blocks of code as they work. Drawing from a repository of billions of lines of code, Copilot offers contextually informed suggestions as users draft their scripts. Microsoft Copilot marks an impressive leap in AI and machine learning applications, as it serves as a practical tool that enhances coders’ efficiency and streamlines their work process.

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