TAVA INSIGHTS

Google AdWords or Google Ads is an online advertising service that allows businesses to advertise their products or services on Google and its associated sites. AdWords is a pay-per-click (PPC) platform, which means that businesses only pay when someone clicks on their advertisement.

This makes it a very cost-effective way of advertising, as businesses only pay for the clicks that are generated by their advertisements. AdWords works by allowing businesses to create their own customized ads, which will appear on Google search results pages and other sites associated with Google. Businesses can target their ads to specific audiences, including people in particular locations, people with certain interests, or people who have searched for specific keywords related to their business. Businesses can also tailor the cost of their ads, so that they only pay when someone clicks on their ad.

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Google was born in 1998, when two Stanford University students, Larry Page and Sergey Brin, started working on a research project to build a better search engine. The project was funded by Sun Microsystems and Andy Bechtolsheim, a cofounder of Sun Microsystems. The project started with the idea of using the World Wide Web as a database to provide the most relevant information to users.

The idea behind Google was to use the power of the web to create a search engine that could rank webpages according to their relevance to a user’s search query. To accomplish this, Page and Brin developed a mathematical algorithm known as PageRank, which used a variety of factors to determine how relevant a webpage was to a user’s search query. PageRank used a variety of factors such as the number of incoming links to a webpage and the popularity of the websites linking to it.

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The Search Engine Technology has revolutionized the way we access information on the internet. With the invention of the World Wide Web in the early 1990s, search engines have grown from a small handful of specialized websites to a vast array of services that offer a variety of information retrieval methods.

The history of search engine technology dates back exactly then, to the early 1990s, when web search engine technology was first developed. Initially, search engines were created to help users locate information on the web more quickly and easily.

The start of the search engine technology is considered the launch of Archie, Veronica and Jughead. These three search engines were the first of their kind and were developed by Alan Emtage at McGill University in Canada. The search engines were designed to index files stored on anonymous FTP (File Transfer Protocol) servers, providing users with a way to locate specific files on the internet.

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The search engine industry was born out of a growing need to help people find information quickly and easily. With the rapid growth of the internet, finding the right information became increasingly difficult. As a result, a new market emerged, one that would provide online users with the ability to quickly and accurately search for the information they needed.

In the early days of the internet, users had to rely on manually searching for information. This process was time consuming and often yielded little to no results. People had to know exactly what they were looking for in order to find it, and even then the results were often incomplete. Search engines began to fill this need, providing users with a way to quickly and easily find the information they needed.

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That will be a longer story – TAVA Discovery’s story that goes back a few years, in some cases almost 25 years back but the main points are a little over 4 years in the making actually.

I have been creating business software systems since mid 90’s. Yes, been dealing with software systems creation, optimization, and improvement as well as IT innovation in general for quite some time now. I have been always fascinated by the mere fact that the world is producing, recoding, and storing vast amounts of information on a daily basis. With the advancement in technology, both hardware and software, and the cost of personal and business IT systems becoming more and more affordable, the amounts of created data, information and content have exponentially grown in the last 2 decades.

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