Tava Insights: Customer Service

What to do when there are too many perfectly Search Engine Optimized websites.

To stand out in a crowded niche, focus on niche topics, improve user experience, publish high-quality content, use schema markup, update regularly, build a strong backlink profile, enhance your social media presence, optimize for local SEO, use website analytics, and be patient.

October 7, 2023

When there are too many well-optimized websites in your niche, standing out can be challenging. Here are a few strategies you could try:

1. Focus on Niche Topics: Rather than targeting broad, popular keywords, tailor your content to more niche, long-tail keywords. These often have less competition and can help you attract a more targeted audience.

2. Improve User Experience (UX): Google takes into account the user experience when ranking websites. Ensure your website loads fast, is mobile-friendly, easy to navigate, and does not have annoying pop-ups.

3. Publish High-Quality Content: Ensure your content is high-quality, unique, and provides value to your visitors. High-quality content will attract more users and can result in backlinks, which will improve your SEO.

> Read More

How important is to have a properly built web presence for your business?

A properly built website can expand global customer reach, improve customer service, increase business credibility, offer competitive advantage, provide cost-effective marketing, facilitate business operations, and increase profitability.

October 6, 2023

Do we really have to discuss this in today’s day and age? Everything moved online and almost everything around the world of business is digital, mobile, convenient, informative, intuitive… And yet, there are still businesses who neglect their online presence. Here what a properly built website can get you:

1. Expanded Customer Base: A properly built, and information-optimized website can reach users globally, unlike traditional physical businesses. This essentially means an expanded customer base which can lead to increased sales.

2. Improved Customer service: With a website, businesses can provide services and support round the clock. Customers can access information, products, or services at their convenience.

3. Increased Credibility: A professional website gives the opportunity to tell potential customers what you are about and why you deserve their trust and confidence. In fact, many people use the internet to pre-research products and services before making a purchase.

> Read More