Exploring the journey of Bing, Microsoft’s search engine, highlighting how its innovative features, market achievement, AI developments like “Copilot” and ad technology have challenged the industry’s giants.
Bing, Microsoft’s web search engine, is an integral part of the global digital landscape. Since its inception, Bing has made notable strides in providing an optimal search experience for users and challenging the monopoly of the industry’s giants. Using this article I am trying to explore the journey of Bing, its major achievements, and its current status, with a focus on its novel “Copilot” feature.
Originally known as “Live Search,” Bing’s story began in 2009 when Microsoft decided to rebrand its search engine as part of their increased efforts to compete with Google. Bing was more than just a rebranding; it was a restructuring from the ground up with a new core algorithm, user-friendly interface, and various unique features. Since its launch, Bing has been projected as a “decision engine” to help users make informed decisions rather than providing just a list of search results.
